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It comes just in time with the new David Yurman spring campaign, titled “Nature’s Artistry,” starring the Oscar-nominated actress and Shawn Mendes. The campaign includes a series of portraits and short film vignettes illustrating nature as a source of inspiration for David Yurman.
Scarlett Johansson born in November 22, 1984, in Manhattan, New York, from a Danish family has worn priceless jewels plucked from the archives of the some of the most esteemed jewelry houses in the world—but one piece that’s especially meaningful to her is a new David Yurman rubber Cable Bracelet, which will be sold for $20 with 100% of net profits benefitting The Lower Eastside Girls Club (LESGC).
Marking Johansson’s second year partnering with the jewelry house, she was announced as a David Yurman ambassador last spring. It’s a curated assortment of David Yurman designs selected by Johansson will benefit the LESGC, which offers free programming in art, STEM, digital media, leadership, entrepreneurship and wellness for young women of color in New York City.
Last year’s partnership raised over $300K for the nonprofit. Johansson talks about her new David Yurman campaign, the jewelry pieces she’ll be passing down to her daughter and her personal jewelry style.
Why did you want to continue working with David Yurman?
I have had such a great experience with Evan [Yurman] and his parents. It sounds crazy, because it’s a huge global brand, but it just feels like an intimate family project. The Yuman family are so warm and welcoming. They’re creative and have an amazing familial energy. It’s just a total pleasure working with them. I love making our campaigns together because it feels like an opportunity for all of us to be creative together. It’s so nice to see the images around city and all these iconic locations is surreal. They’re absolutely gorgeous.
What was your favorite part of shooting the new campaign?
Probably just being in that location. I have such a wonderful relationship and memories with the east end of Long Island, and I know it’s meaningful also for Evan and his parents to be in that beautiful setting. It was work, but it didn’t feel like [it]. There was an ease about shooting the campaign, which is unusual when you’re working with a big client. In the past, I’ve worked with big fashion houses and sometimes you feel the pressure from the client, like you don’t know if you’re capturing their vision for what they have and it can be kind of stressful, but it felt like hanging out with friends and making beautiful pictures and videos. It’s been such a good feeling because we’re all there enjoying ourselves. It was a perfect day; the weather was beautiful. I think the campaign has an effortless chic feeling, like their jewelry does.
What do you like about the Nature’s Artistry collection?
It feels deeply personal, I think particularly to Evan, because the designs are personal for him. He has such a creative mind and his enthusiasm is exciting. When you’re working with the pieces, he has put so much love and thought into each one individually—how it moves and how it’s hinged and all the craftsmanship that goes into each piece connected to one another. I love that. And I love working with artists like that. This collection particularly is artistically important to Evan; it’s meaningful.
Why did you choose to support The Lower Eastside Girls Club?
The Yurman family are very philanthropic, which is wonderful. They really do put their money where their mouth is in terms of supporting all different kinds of organizations that are meaningful for them in different ways. So, it was really important for Evan to select individual pieces that we could collaborate on a project together. I thought of The Lower Eastside Girls Club because our first campaign was all about this love of New York that we share, and we shot it during when the city was still very much been affected by COVID. It was not long after we’d all quarantined for so long, so it was about coming together again and the city reopening. I wanted to work with an org that I felt had a direct impact on the residents here and their organization feels so much like a family. They’re a free, safe place for girls to explore their passions and encourage them to use their creative brain to find what they’re interested in and what they can get careers out of. It’s such an amazing organization for girls to connect with one another. The women that I’ve met that have graduated from The Lower Eastside Girls Club work for the community themselves and find themselves doing work that affects people at that grassroots level, which is awesome. It encourages leadership in that way and it really does have such a direct impact on people’s lives.
Personally, how do you like to wear jewelry?
I wear jewelry every day and I usually wear the same layering pieces every day. I usually wear jewelry, now that I’m thinking about it, that I’ve been given. When I was younger I used to buy a lot of jewelry for myself because my mom told me that you shouldn’t wait for people to buy jewelry for you. When I became an adult I bought jewelry for myself but as I’ve gotten older I’ve held on to things more that people have given to me. I have a lot of nice things for my daughter to inherit that were things I really loved. My dad was an architect and he introduced me to Victorian jewelry and my aunt was a Victorian jewelry specialist in London. She has some really cool things and I learned a lot about the design and meaning of the pieces through her and my dad and going off and digging myself.
I usually wear the same things every day. I have beautiful things my husband gave me and Evan made me a gorgeous ring that I wear every day that has a beautiful opal in it that he picked for me because we both bonded over our love of gemstones and opals, particularly. When we did the first campaign at the Carlyle, he was like, can I see you after the photo shoot, and we can chat. When we were chatting he brought out this insane tray of these glowing orbs; they were amazing opals he’s collected for however many decades of going to gem shows and places like that. He said, I’m going to make you a ring out of one of these and it was such an amazing gesture. I was shocked when he put a little stone in each one to represent my family. He’s so thoughtful. I wear that every day too. But I don’t change my jewelry out like I used to. Sometimes I will if I’m going out. For events I get to wear insane things that I could never own, so that’s always fun, too.
What are your favorite pieces that you’ve worn on the red carpet?
Oh my god, I’ve won so many beautiful things, like old Bulgari collections from the 60s that are in their vault that you’d never see, just really, really spectacular things. I always try to see if the old jewelry houses will let me access their vaults because they have things that nobody even has seen in decades. It’s always fun to dust them off and they’re priceless. A lot of them are pieces that houses buy back from personal collections and stuff like that, and keep them for inspiration or whatever. So, I’ve worn quite a few of those types of pieces from Bulgari and Cartier. I’m going to Cannes this year and so I’m going to collaborate with David Yurman on a piece for that. I don’t know what it’s going to be, but we’ll see. My daughter, Rose, for Mother’s Day bought me a necklace from Zales and it’s like my most prized possession. She was so excited; she and my husband went there to buy it, so shout out to Zale’s.
For the whole campaign you can refer to: Scarlett Johansson ‘David Yurman’
Representative Agency: Neubauer Artists