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Our vision – Stand Up
“L’Oréal Paris has always championed and celebrated women’s empowerment aiming to create a fairer, more inclusive, and respectful world where women are visible, powerful and decision makers. Street harassment goes against all of this. Street harassment is the main issue that hinders women’s intrinsic freedom and lead them to missing out on some important opportunities. That must change. With Stand Up against street harassment, we are aiming to make it change. We are aiming to ensure that women are visible in the society. We are aiming to ensure they are who they want to be.
Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris
About Right To Be
Right To Be is a global leader in the movement to end harassment. What started as a blog launched by youth to share personal experiences of harassment quickly turned into a global initiative. Right To Be works in communities to understand the problem, ignite public conversations, and develop innovative strategies that result in safe and welcoming environments for all.
When we see someone fall, or drop something in public, we instinctively help out. Why don’t we have the same reaction when we see someone being sexually harassed? We see it happen, but uncomfortably look away. We feel the urge to speak up, but stay cautiously silent. We all want to do something about it, but don’t know what. Or worse, we end up thinking it’s “not a big deal.” Not knowing what constitutes street harassment and what to do, limits our ability to take action, chipping away at the self-worth of men and women who suffer from street harassment.
L’Oréal Paris and the NGO Right To Be have therefore joined forces to protect the self-worth of women and men, creating a set of proven tools to help people safely intervene when they are a victim or witness to harassment in public spaces.
Every day, we train hundreds of people to respond to, intervene in, and heal from harassment. We hold space for people experiencing harassment to share their stories for affirmation and support. And we prepare new leaders to create workplaces, schools, and communities around the world that are filled with humanity.
Right To Be’s storytelling platform is a safe space where you can share your harassment story, get support, and help others experiencing harassment. Sharing your story on our platform is proven to reduce trauma for you — and it helps others too, by letting them know they are not alone.
The goal of the Stand Up program is to raise awareness on this undertestimate issue and to train people on how to react when facing it.
All over the world, 80% of women have experienced street harassment, and 85% of people declare there is a lack of training on how to intervene when witnessing it.
Because street harassment goes against everything L’Oréal Paris stands for, the brand launched Stand Up against street harassment in 2020 in partnership with Right To Be. This program is focused on raising awareness about this global issue and training people on how to react safely when experiencing or witnessing it, based on the 5D’s methodology created by Right To Be, an international NGO expert in the fight against harassment of all forms. Right To Be’s 5D’s methodology is five simple and effective tools to help people safely intervene when they witness or experience street harassment. Stand Up also takes the training into the heart of communities and create a global, with the help of local non-profit organisations. Because nothing should stand between a woman and her self-worth.
Stand Up Trainings
Learn how to fight against street harassment with our Stand Up trainings.
You can either get trained on the digital training (10-15 minutes) or get trained with our partner Right To Be during a 1 hour live training with our experts.