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This milestone, which represents a substantial expansion of the brand’s European presence, was also attended by actor Idris Elba’s wife Sabrina Elba and British singer Rochelle Humes. “I’ve been wearing Alo for coming on 10 years now,” Huntintgon-Whiteley, who shares two kids with Hollywood actor Jason Statham, exclusively told George V Magazine.
“I’m really an OG fan of Alo and to be here at the Regent Street opening, in my own home country, is great. It’s a wonderful partnership that I’m proud of.”
Located at 150 Regent Street, the new 10,000-square-foot Alo store showcases the brand’s complete range of fashion-forward apparel for women, men, and unisex styles.
“We are excited to open our second store on London’s historic Regent Street. This store is more than just a retail space — it’s a chance to connect more deeply with our community,” Danny Harris, co-founder and co-CEO of Alo Yoga, told George V Magazine.
“We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind-body wellness.”
“We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city,” added Harris, who co-founded the brand in 2007.
To celebrate the flagship store opening, Alo Yoga will ignite London with a month-long celebration of special events and community classes at the permanent new hotspot.
What’s more, the brand is planning even more London launches later this year.
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