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Rare Beauty presents True to Myself Natural Matte Longwear Foundation , a self-setting, buildable foundation that provides a natural matte finish to enhance your skin’s best features. Its new True Comfort Complex™ formula locks in moisture for up to 8 hours, delivering comfortable wear all day long and enhancing your complexion over time.
“I love how my skin looks on camera, so I wanted to create a foundation that gives me that same soft, velvety, blurred look, but it had to be easy and comfortable enough to wear every day.” – Selena Gomez, founder of Rare Beauty.
Inspired by Selena Gomez’s on-set makeup looks, True to Myself Natural Matte Longwear Foundation delivers the same soft, light-focus (camera-ready) finish in a formula that performs flawlessly on set with ease and is designed for everyday wear. This 3-in-1 foundation primes, covers, and sets makeup with an airy texture that glides on and gets better with time. It blends seamlessly for a no-makeup feel, maintains a fresh look, and minimizes shine from morning to night. The sweat-, humidity-, and smudge-proof formula is non-comedogenic and non-pore-clogging, so your skin stays looking its best on the go. True to Myself Natural Matte Longwear Foundation is available in 48 shades.
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