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The appointment of Nicky Hilton Rothschild signals The Whoo’s next chapter in the U.S., which positions Korean luxury skincare not as a trend.
South Korea’s heritage skincare house, The Whoo, appointed Nicky Hilton Rothschild as its Brand Ambassador, marking a significant milestone in the brand’s continued expansion within the American luxury beauty landscape.
A spokesperson for The Whoo said,
“Nicky embodies the balance of heritage, modernity, and understated luxury that defines The Whoo. She brings a deep appreciation for craftsmanship, tradition, and longevity, which aligns naturally with our philosophy and our approach to skincare.”
The Whoo’s philosophy centers on longevity, ritual, and refinement, drawing from Korean traditional herbal medicine and centuries-old imperial beauty practices once reserved exclusively for royalty.
As an entrepreneur, philanthropist, and mother of three, Nicky Hilton Rothschild embodies a lifestyle rooted in heritage, intentional self-care, and understated elegance – values that naturally align with The Whoo’s brand ethos.
As a Global Brand Ambassador, she will serve as the face of the brand in the American market, helping to introduce its philosophy of imperial beauty to a new audience.
At the center of The Whoo’s U.S. expansion is its hero franchise, the Imperial Youth Collection, the brand’s most iconic line, and a cornerstone of its global prestige.
The collection is formulated to support visible lifting, wrinkle reduction, and skin barrier recovery.
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