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Givenchy has opened a new store on Rodeo Drive in Beverly Hills. The store occupies the entire Anderton Court Shops, which were designed by iconic architect Frank Lloyd Wright in 1952 – the same year that French designer Hubert de Givenchy launched his brand in Paris.
This is not Givenchy’s first presence on the luxurious shopping street, Rodeo Drive. Last year, the LVMH-owned brand opened a nearby temporary store while final touches were made to the now-established 332 North Rodeo Drive space.
The original Anderton Court Shops, commissioned by Nina Anderton, were designed as a multistore complex. Now, Givenchy becomes the first single enterprise to fill the entire 8,000-square-foot structure, linked by an external angular ramp similar to the one at New York’s Guggenheim Museum, also a Wright design.
In homage to the building’s history, Givenchy has kept the spirit of individual shops. The store now consists of “Shop 1,” housing menswear, and “Shop 2,” showcasing women’s accessories and shoes, with an upstairs dedicated to women’s ready-to-wear.
In the new year, additional spaces including a VIP salon and a Givenchy experiences area will be introduced. Currently, the store has on display Givenchy’s fall 2024 pre-collection and men’s and women’s summer merchandise from the Givenchy Plage collection. The store offers a wide range of men’s and women’s items with exclusive pieces including white leather cowboy boots with turquoise stitching, and a mini Antigona lock bag in white leather with turquoise strass stitching.
Givenchy embarked on this renovation project with Victor Fuentes, principal architect at Lochte Architecture Group, and Flora Chou, a cultural resources planner at Page & Turnbull. They revealed and restored the original diamond-scored concrete ceilings and floors, maintaining Wright’s favoured red for the floors. They also uncovered two original fireplaces and added colourful details using an archival tiger print fabric used by Givenchy.
This brings Givenchy’s total number of US stores to nine, which includes a store at South Coast Plaza, almost 50 miles south of Los Angeles in Costa Mesa. A 10th location will open in September at NorthPark Center in Dallas.
This opening follows the recent appointment of Alessandro Valenti, formerly of Louis Vuitton, as Givenchy’s new CEO, replacing Renaud de Lesquen. The fashion house is now looking for its next creative director after Matthew Williams left in January.
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