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“After my first cover with [SI Swimsuit] in 2012, it really started this conversation about body positivity and inclusivity,” Upton notes. “When I look back at my first cover, I see how young I was and I also can’t help but be taken back to that massive moment [when] that cover launched and that conversation of my body and what my body was.”
This year, Upton joins three other incredible women—including brand icons Hunter McGrady and Chrissy Teigen, as well as first-timer Gayle King—who were each honored with individual 2024 SI Swimsuit Issue covers. Additionally, the franchise is celebrating its 60th anniversary with a trio of covers featuring 27 legendary SI Swimsuit stars.
“We assembled some of our most influential alumni together for one legendary photo shoot. Sure, it looks back on history. But more significantly, it’s a window into the present—where we are right now—and a hope for the future,” Day says. “The result was nothing short of spectacular. So spectacular that we created three covers, a triptych that speaks to the collective strength, power, beauty and diversity that is what SI Swimsuit looks like at 60.”
When the model, mother, entrepreneur and actress landed her very first SI Swimsuit cover in 2012, it served as “a catalyst for the evolution of the brand,” says editor in chief MJ Day. Since that moment, Upton has continued to proudly facilitate the conversation around body acceptance.
The 2024 SI Swimsuit Issue marks the brand icon’s fourth front page feature with magazine.
The Mexican Caribbean is a tropical paradise that boasts popular destinations such as Cancún, Isla Cozumel and Riviera Maya. The island region offers stunning beaches, rich history and turquoise waters suitable for both rest and relaxation and action and adventure alike. Offering a unique combination of natural beauty and bustling activity, the Mexican Caribbean provided the ideal backdrop for the 2024 SI Swimsuit Issue.
When it came to styling on set, the SI Swimsuit team chose to enhance the lively atmosphere of the location through vibrant and flashy looks reminiscent of swim editorials from the 1980s. Think full glam, sleek suits and over-the-top jewelry.
Hair: Ryan Richman for A-Frame Agency using Aveda
Makeup: Jodie Boland for The Wall Group using Loving Tan, Supergoop!, French Farmacie, Dior Beauty, Jones Road Beauty and West Barn Co.
Photographer: Yu Tsai
Country: Cancún, Isla Cozumel and Riviera Maya.
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