GEORGE V MAGAZINE
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Inspired by the 19th century novels of Charlotte and Emily Brontë, the creative director discovered a strong, intelligent and steadfast woman for Max Mara
Max Mara’s latest collection is for the woman who is in touch with her inner being and the woman who dreams through connecting with literature, according to creative director Ian Griffiths. “We live in a special moment, we face a threatening world, and I believe that clothes help you face it more easily.” In general, a stylish look makes you feel good. For example, this morning I wore my three-piece suit and I was glad to start the day,” he wrote in the notes for the show.
To shape the look of the season, Griffiths also draws on the portraits of Julie Margaret Cameron, Virginia Woolf’s great-grandmother, a rare Victorian-era photographer who specialized in dreamy portraits of women.
The skill of the designers and the entire Max Mara team lies in translating these lofty suggestions into contemporary prêt-à-porter. The very elongated silhouettes are reminiscent of dresses from the 19th century, the coats that are a symbol of the brand play with important layers, and sometimes turn into knitted versions, as another reference to the aesthetics of the time. The skirts, rich in material and volume, have a waist accentuated by double belts. And accessories come to the fore with backpacks and simple bags of different sizes.
Check out the highlights from the show in the pictures below.
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