Luxury Companies Warming Up Demand Of Raising Lab-Grown Diamonds

Luxury players such as LVMH’s Fred, TAG Heuer and Prada are now relying more on diamond lab-grown suppliers, particularly 'Snow' who speak for the first time on natural stones which are far more costly, time-consuming and difficult — if not impossible — to source. With a complete diamond lab-grown permanence they understand the paradigm shift and how its designs make possible the complex of cutting stones and polishing them into totally new shapes in a laboratory. “We couldn’t just jump in and do a line of jewellery like other brands — we had to think about how we could be disruptive,” said Lorenzo Bertelli, Prada’s head of corporate social responsibility.