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The famous French cosmetics brand L’Oréal is expected to sign a contract with PSG for at least two years.
After Coca-Cola and the BYD automotive group in recent weeks, PSG is about to sign a new sponsor. According to our information, it’s L’Oréal, the cosmetics giant.
The name will not be entirely new at the Parc des Princes. In 2010, L’Oréal Men Expert, the group’s men’s skincare range, had already signed a partnership with the capital club, as Sponsoring.fr recalled at the time.
Since then, PSG has reached a new level. Having won the Champions League twice, they have never had such high exposure, and major brands are following suit. The official announcement is expected soon. With less than 5 million euros per year, L’Oréal isn’t disrupting the established hierarchy of sponsors, but it is adding another name to the Parisian club’s address book.
According to L’Équipe, the agreement between the two French clubs is about to be finalized. It would cover at least two seasons, for an estimated annual fee of just under €5 million. When contacted, the club declined to confirm. In other words, everything is practically complete, but the official announcement is still pending.
