Skip to content
Primary Menu
  • GEORGE V MAGAZINE
    • NEUBAUER ARTISTS
      • ACCOUNT
        • LOGIN
        • LOGOUT
        • PASSWORD RESET
      • GEORGE FOUNDATION
      • TRAVEL BOOKINGS
      • SUSTAINABILITY
  • NEWS
    • News
    • Politics
    • Defense
    • World
    • Sports
    • Crime
  • FINANCE
    • Business
    • Neubauer Invest
    • Real Estate
    • Economy
    • Technology
    • Ownerships
    • Sponsored
  • ENTERTAINMENT
    • Neubauer Studios
    • Beauty
    • Celebrities
    • Fashion
    • TV & Films
    • Music
    • Health
  • LEISURE
    • Lifestyle
    • Travel
    • Jewelry
    • Arts
    • Sexual Wellness
    • Gastronomy
  • ROYALS
  • MARKETS
    • MARKET NEWS & FOREX INDEX
    • MARKET RESEARCH
    • GLOBAL HEAT TRADE MAP
    • INVESTMENTS
  • LIVE SCORES
    • Champions League
    • Europa League
    • EUROPEAN LEAGUES
      • Premier League
      • La Liga
      • Bundesliga
      • Ligue 1
      • Liga Portugal
      • Süper Lig
      • MLS
      • Serie A
      • Super League Greece
      • Eredivisie
      • Allsvenskan Sweden
      • Divisjon Norway
      • Veikkausliiga Finland
      • Superliga Denmark
    • SOUTH AMERICAN
      • Liga Argentina
      • La Liga MX
      • Serie A Brazil
    • Saudi League
    • Russian Cup
Light/Dark Button
GEORGE FM
  • Arts

L’Oréal And The Louvre Create Tour Celebrating Beauty And Its Rituals

The enduring links between art and beauty are being recognised in a new exhibition and partnership. French beauty giant L’Oréal and the Louvre Museum in Paris have announced a three-year partnership. The pairing aims to shine a light on the connections between art and beauty, and a new tour explores the idea further with key works in the famed art collection.
Kara Nesvig Published: December 13, 2024 | Updated: December 13, 2024 2 minutes read
beauty-exhibition

‘Sleeping Hermaphrodite’, an ancient Rome marble sculpture depicting Hermaphroditus, part of the new De Toutes Beautés! tour. Photo / Musée du Louvre / Nicolas Bousser / Instagram

Neubauer Artists LLC
Getting your Trinity Audio player ready...

According to George V Magazine, “De Toutes Beautés!” (“Of All Beauties!”) takes in 108 works and looks at the ways in which we perceive beauty, the rituals we undertake in pursuit of it, and how they have changed over the course of history, as represented in art.

The works encompass 10,00 years of history across diverse cultures, from Greece to Iraq and Italy. Beauty rituals like bathing, hair styling and applying fragrance have long been central to culture and counter culture as well as our daily routines.

The works are said to have been selected to shine a light on the diversity and subjectivity of beauty.

A team from the Louvre, alongside Delphine Urbach, director of art, culture and heritage at L’Oréal, selected the works to be featured

They include masterpieces like ‘Sleeping Hermaphrodite’, an ancient Rome marble sculpture depicting Hermaphroditus, sculptures of St Mary Magdalene, ancient Greek god Hermes and beauty tools such as the wooden-and-ivory “Spoon in the Shape of a Swimmer Holding a Duck,” that dates from about 1390 to 1352 B.C. in Egypt, and may have been used to scoop makeup.

The tour will take you through the museum using an app, guided by QR codes, though selected works can also be explored online. The tour will explain the works in relation to beauty, beyond their original descriptions.

GEORGE V MAGAZINE

The beauty giant and the iconic museum were first connected in August 2023 with the release of a limited makeup collection (above) for Lancôme inspired by masterpieces of sculpture held at the Louvre. There is no word on potential new product additions as a result of the newly announced partnership.

De Toutes Beautés! opens  to the public on November 13, and is expected to run at the Louvre until March 2027.

About The Author

Kara Nesvig

Kara Nesvig

Kara is a freelance writer based in St. Paul, Minnesota. Her writing has appeared in publications like Teen Vogue, People, Apartment Therapy, and Brides.

See author's posts

What do you feel about this?

Post navigation

Previous: What Is It Like ‘Training’ Celebrities To Sing?
Next: Here’s Everything You Need to Know About Fendi x SKIMS Collab

Author's Other Posts

Zendaya Reveals Why She Wore A ‘Wedding Dress’ To ‘The Drama’ 2ce11f09b74e1fe48c78f57d3587e3e0

Zendaya Reveals Why She Wore A ‘Wedding Dress’ To ‘The Drama’

April 20, 2026
Irina Shayk! A Look Back At The Supermodel’s Style image (23)

Irina Shayk! A Look Back At The Supermodel’s Style

April 18, 2026
Loli Bahia, Irina Shayk & Binx Walton Become Harper’s Bazaar France Cover Girls bazaarfrance-april26-models-main

Loli Bahia, Irina Shayk & Binx Walton Become Harper’s Bazaar France Cover Girls

April 10, 2026
Paris Fashion Week Street Style In Photos Paris-Fashion-Week-Virtual

Paris Fashion Week Street Style In Photos

March 13, 2026

Related Stories

Screenshot 2026-04-18 at 12.07.18 AM
  • Arts

Monet Paintings Sell For €16 Million

Associated Press April 18, 2026
johann-heinrich-fussli-the-awakening-of-the-fairy-queen-titania-c1775-1790-daef37
  • Arts

Complex, Sensual and Dangerous: The Folklore Behind Fairies

Elisabeth Sergiadou April 4, 2026
0106-jeanette-00-695d6eaf6a51a-1-1536x864
  • Arts
  • Members Only

Jennette McCurdy’s New Novel, Half His Age Might Be 2026’s Most Provocative Read

Johanna Liander March 12, 2026
large 1
  • Arts

Les Cinemas du Grütli

Marie Courtois March 11, 2026

You may have missed

st-georges-nelstrop-pedro-ximenez.jpg
  • Gastronomy

Pedro Ximénez Wines, Brandy, & Whiskey A Jiménez, Torres, Cordero, Hernandez Family Tradition

Los Angeles Times April 20, 2026
Screenshot
  • Lifestyle

Louis Vuitton Marks 130 Years of The Monogram With A Year-Long Celebration

Marie Courtois April 20, 2026
profimedia-0625922291
  • Beauty

The Body As A Project: Where Self-Care Ends And Pressure To Perform Begins

Calin Van Paris April 20, 2026
2ce11f09b74e1fe48c78f57d3587e3e0
  • Celebrities

Zendaya Reveals Why She Wore A ‘Wedding Dress’ To ‘The Drama’

Kara Nesvig April 20, 2026
  • NEUBAUER CORPORATION
  • WHO WE ARE
  • MEET THE TEAM
  • TERMS OF SERVICE
  • PRIVACY POLICY
  • REPRESENTED BY NEUBAUER PARTNER
All Copyright © 2026 All Rights Reserved.
George V Magazine
Manage Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. We are proud to be a Woman Owned Business, certified by WBENC.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}