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Khloé’s campaign highlights denim designs in two colorways, featuring the Good American cofounder wearing the designs. Here, see photos of Kardashian sporting the denim looks.

On Thursday, the Los Angeles-based premium denim brand, co-founded by Kardashian and Emma Grede in 2016, launched a new campaign showcasing the Khloé Jean.

The jeans features side slits at the hem with distressed details throughout.

“Versatile, chic and sexy, the Khloé Jean offers a flattering, high-rise fit and waist-snatching silhouette that enhances your curves to ensure you look and feel your absolute best,” the B Corp-certified brand said in a press release. 

Good American will give shopping bags signed by Khloé to the first 25 customers who spend over $175 at the store locations.

The new campaign launched just days after the reality star celebrated her 40th birthday with a rodeo-themed party. Guests, including Kim Kardashian, Kourtney Kardashian and Kylie Jenner, styled double-denim and Y2K denim looks.

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