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Vaseline appointed in all Asia Jennie (BLACKPINK) as its global ambassador after years of being an indispensable item for the female idol.
A large-scale “clearing the way” move across Asia.
On the afternoon of May 19th, Jennie’s fan community continuously spread signals indicating that another major brand ambassador contract for the idol was very close.
The suspicion arose from unusual activity on a number of official social media accounts belonging to the Vaseline cosmetics brand in Asian countries such as South Korea, Thailand, Vietnam, and the Philippines.
These accounts simultaneously hid all their old posts on Instagram, leaving only a single short video with a cryptic title: “Two global icons, one new chapter. Coming soon.”
Although the girl’s figure in the teaser was extremely blurry, fans quickly recognized the familiar features and demeanor of the BLACKPINK vocalist.
Besides the suggestive video, the exclusive privileges the brand has granted Jennie on social media further solidify the deal. Currently, Jennie is the only celebrity followed by both Vaseline Korea and Vaseline Thailand.
Specifically for Vaseline Vietnam, BLACKPINK member Jennie’s account is the only international superstar to appear among a list of followers that typically consists only of Vietnamese artists. This highly exclusive move from a major brand clearly demonstrates that Jennie is the trump card in the company’s upcoming global campaign.
This unwavering trust continued until Jennie became a world-leading star. In an interview a few years ago, when asked about the item she always carries with her iPhone, Jennie immediately replied that it was her lip balm.
Through numerous everyday moments captured by the camera, the familiar item always found in her handbag or unconsciously used by Jennie is the Vaseline Lip Therapy stick. The fact that a long-time fan has been officially granted this status demonstrates the natural influence and compelling collaboration between Jennie and the brand.