ithout a plan, without rules and with the city as the only destination. Amsterdam becomes the backdrop for the new Fashion&Friends campaign, in which brand face Jakov Jozinović and model Kristina Stojanović explore different sides of youth, style and the city through a spontaneous day.
Their day begins without a specific goal and slowly turns into a series of small adventures. A bicycle leading down an unknown street, a coffee on the stairs, a book found in the park, a run by the canal, choosing a favorite record, a random glance over your shoulder. Nothing is planned in advance, but every moment becomes part of the story.
And this is exactly the style of the new season; free, personal and open to change
Amsterdam becomes a place to make memories and fashion a natural part of their day. Through various fashion expressions, Jakov shows how much one’s personal style can change without losing its own character. College aesthetics meets contemporary urban style, denim gets new combinations, layers become a game, while effortless and artsy moments alternate with relaxed, youthful pieces.
In the campaign, Jakov and Kristina wear a selection of Fashion&Friends brands that define the new season: Replay, Diesel, Tommy Hilfiger, Calvin Klein, HUGO, Levi’s, GUESS, Timberland, Desigual, Superdry, Antony Morato, Liu Jo, Armani Exchange and Scotch&Soda.
From classic jackets, shirts and sweaters to statement details, moccasins and boots, the new collection brings a wardrobe that works exactly the way their day works – spontaneously, on the move and without thinking too much.
Visually, the campaign straddles the border between a fashion editorial and a private photo album. Instead of perfectly directed moments, the camera captures what happens between them; the atmosphere of the city, the energy of two young people and fashion that fits naturally into every new scenario.
And just as their day spontaneously takes on a new rhythm, so their fashion expressions naturally follow each other. From relaxed and youthful combinations, through denim pieces, leather jackets and parkas, to striking details and contemporary urban looks, Jakov and Kristina wear the new season in their own way – personally, with ease and without thinking too much.
Because sometimes the best plan is to have no plan
