Alessandra SignorelliThe new collection does not follow trends, but opens up space for a style that lasts – thoughtful, functional and intuitively feminine. Furla does not offer a trend, but an attitude – subtle, thoughtful and inconspicuously strong.
It does not change what has already become a symbol of good taste, but adapts its iconic forms to new habits, urban rhythms and the needs of the modern woman. The result is a collection that celebrates the fusion of classic and current, with an emphasis on ease of wear, quality craftsmanship and timeless elegance.
In this spirit, Furla reinterprets its most recognizable silhouettes – not to change them, but to refresh them in accordance with new habits and rhythms. This collection does not shy away from joy or playfulness, but experiences them in moderation. The details are there – floral print, textured leather, lightweight construction – but without the need to be loud. Each piece is a proposal, a silent suggestion that freedom comes when we wear things our own way.
The collection is decorated with vibrant energy and playful colors that are in perfect harmony with the spirit of the warm months – optimistic, dynamic and full of movement. Each piece brings a feeling of lightness and spontaneity, but also a carefully considered aesthetic intended for the woman who chooses elegance at all times, but without effort.
It is the contemporary Furla woman – vital, curious and inquisitive, always on the move, but with a deep attention to detail that makes the difference. Her elegance is natural, authentic and always in tune with her own rhythm.
Furla icons with new accents
For those looking for versatility in its most sophisticated form, there is the Furla Sfera Soft . Designed to adapt naturally to the body, this bag retains all the functional benefits thanks to the gentle magnetic closure and distinctive metal logo.
The freshness of the sea and its peaceful harmony have been translated into the design of the new Furla Riva bag. Minimal in aesthetics, but rich in details, it is available in two sizes and made of leather combinations in contrasting tones. The top closure and adjustable shoulder strap make it perfect for everyday duties, while the small crossbody version brings an extra dose of practicality and charm.
Named in honor of the year the brand was founded, the Furla 1927 bag reflects almost a century of Italian craftsmanship and elegance. It was premiered at the end of the 2010s as part of the brand’s new strategic vision, with the aim of strengthening its identity and recognition. Since then, this model has quickly taken its place among the must-have classics, thanks to its refined lines, luxurious leather construction and distinctive turn-lock closure with a stylized “F” logo.
Today, in the spirit of fresh seasonal interpretations, the Furla 1927 gets a spring edition in a mini format, made of textured Ares leather with a playful Prato Fiorito print – colorful motifs of meadow flowers that bring a dose of cheerfulness and lightness. The new version retains the recognizable architectural structure: the interior is organized with the help of a sliding pocket and a compartment with a zipper, while the outer open pocket and metal feet further enhance the functionality. With an adjustable and removable leather strap in the same shade, this model allows you to easily transition from daytime to evening occasions. The twist closure with the Furla Arch logo remains a discreet sign of style, while the new palette and floral pattern make the bag the perfect accessory for anyone who wants a classic in a modern, playful key.
A season dedicated to emotions and aesthetics
Inspired by the spirit of classic Italian “villeggiatura” holidays – long, relaxing summers spent in nature – the new collection reflects the idea of conscious living and aesthetic simplicity. The colors of the collection evoke sun-drenched shores, blooming landscapes and the translucent green of the sea, while the textures and materials speak for craftsmanship and heritage.
The final details – in the form of attractive charms in the form of fish, shells, flowers and whales – add a touch of playful tenderness and invite the personal interpretation of each model.
Johanna Liander
Sophie Rosemont
Alexis Parker
Amandine Lhoste