Dua Lipa’s Video Campaign For The Chanel 25 Bag Is Already Iconic

So, given her history with the label, Lipa was fittingly chosen as the face of the new Chanel 25 Bag. Chanel released Lipa’s official campaign video, which starred the new hobo bag.

Two days after Lipa carried the 25 Bag into the Chanel Haute Couture Spring/Summer 2025 show, she was confirmed as the accessory’s campaign star. Directed by Gordon von Steiner, the short film follows Lipa around New York — dressed in head-to-toe Chanel, of course. While singing along to Fine Young Cannibals’ 1988 hit “She Drives Me Crazy,” the camera closed in on Lipa in a black tweed coat, a matching crop top, dark-wash jeans, and the pièce de résistance atop her shoulder. According to Vogue, the Chanel 25 Bag is a direct descendant of the 2.55 silhouette, which debuted 70 years ago. The Lipa-approved hobo is crafted in lightweight quilted leather, and features two large side pockets, a drawstring closure, and the brand’s signature chainlink strap.

Throughout the video, Lipa wears practically every Chanel 25 color-way, including black, cream, stark white, navy denim, and baby blue. For one close-up, Lipa switched into a semi-sheer crocheted skirt set, which looked chic next to the denim Chanel 25. Next, she paired a sequin white vest and leather black pants with the warm-toned cream version. Then, she wore the black Chanel 25 once again — this time with a Canadian Tuxedo. She closed out the video in an all-black suit set from — you guessed it — Chanel, alongside the white carry-all.

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As for Lipa’s favorite option? Lipa told Vogue her current “drug of choice” is the silver Chanel 25 Bag. “I got one the other day and it already has all my stuff in it. It’s really bold, and now it’s my everyday bag,” Lipa told Vogue. The “Houdini” singer’s go-to bag wasn’t included in the video, but, if you watched until the end of the ad, you know Lipa’s campaign isn’t over yet. In March, the full campaign will be revealed, so keep an eye out for her silver bag and more imagery.

Here’s How Dua Lipa Dresses Up Her Go-To Sneakers

Without a doubt, PUMA’s sneakers are dominating the street style scene right now. Speedcats are undeniably a celebrity favorite (Emily Ratajkowski, Jennifer Lawrence, and Rihanna are all huge fans). However, Creeper Phattys and Fenty Avantis are close behind in popularity. And now, thanks to the footwear label’s partnerships with Rihanna and A$AP Rocky, their A-list approval is only expanding. On Jan. 23, Dua Lipa was spotted in the PUMA Inhale Mesh sneakers — A$AP Rocky’s inaugural collaboration with the brand. In true it girl fashion, Lipa dressed up her new kicks with classic designer staples.

Before jetting off to Chile to film a commercial, Lipa was snapped by the paparazzi inside New York’s JFK Airport. Since she had a full travel day ahead of her, the Grammy nominee opted for comfortable, yet striking footwear: black and neon green PUMA sneakers. Released in November 2024, the Inhale Mesh sneakers are a re-imagined version of the PUMA Inhales, which first debuted in 2000. Just like the original design, Rocky’s running shoes feature a translucent gradient sole, an exaggerated rubber outsole, and bold curves inspired by neon racing graphics. Described by the brand as a “track-to-street icon,” Lipa elevated the slip-ons with a cream-colored nylon coat from Gucci. She tied the ankle-length jacket overtop sweatpants and a matching hoodie, both in black.

Instead of a carry-on suitcase, Lipa split her essentials into two enviable bags, starting with the Hermès Birkin 30. She decorated the $25,000 bag with mismatched bag charms and keychains. On her other shoulder, the “Dance the Night” singer carried a vintage Chanel hobo bag. The quilted number offered plenty of outside storage thanks to its numerous monogrammed pouches. While all eyes went to her neon sneakers, Lipa also accessorized with silver hoop earrings and cat-eye-shaped sunglasses from Italian label, GCDS.

The best part about Lipa’s latest look? Her exact shoes are (surprisingly) still available to shop. Once you secure her PUMAs, channel the rest of her enviable via the curated edit below.