GEORGE V MAGAZINE
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With a legendary and unsurpassed career that has been going on for decades, Moore has consistently redefined what it means to be a leading woman in Hollywood. She has performed memorable roles in film classics, from “Ghost” and “Indecent Offers” to “G.I. Jane and “Supstation” (The Substance), with her latest role in Taylor Sheridan’s second season. Each time she showed a steadfast commitment to her job, escalating as a real acting innovator. Her work indisputably shaped pop culture, leading to unprecedented successes at the box office, and recently until winning the Golden Globe and SAG award, as well as an Oscar nomination in the same year.
In addition to film achievements, Demi Moore is also truly known as a hair icon. Currently celebrated for its distinctive long, black hair, she is known for pushing the boundaries of styling with a series of iconic appearances. Whether it’s long hair or fashionable pixie hairstyle, she used her hair as a transformative tool to convey emotions, confidence and a unique perspective on femininity. More than just a style, her hair is seen as a symbol of strength, individuality and permanent elegance—reflecting the very essence of Kérastase woman: brave, confident, and consistent with herself without apologies.
Its impact goes beyond both hair and canvas; it is equally known for its commitment and authenticity in empowering women. It has demolished barriers and taboos by speaking on age-based discrimination) and sexism, using its platform to promote new narratives and inspire millions of people around the world, which recently brought her recognition as one of the 100 most influential figures of TIME magazines and the title of Global Woman of the Year of GLAMOUR magazine.
With global appeal for every generation and unsurpassed heritage, Demi Moore brings her unique vision and charisma to the Kérastas brand, urging women everywhere to embrace their power to dare, dream and shine.
The campaign continues a long-standing collaboration between Kérastase and the two Inez & Vinodh, who photographed Moore in New York. Timeless, sophisticated and naturally elegant visuals will continue with a new global campaign for the revitalized Kérastase line, a chronologist that is coming out soon.
“I have always admired the extraordinary presence that Demi has, both on and off the screen. It embodies a rare combination of elegance, strength and authenticity that has inspired multiple generations. Demi is fearless – not only in her cult roles, but also in the way she accepts his individuality and shares her path with honesty and grace. Her legendary hair is more than just beautiful; it is one of its symbols of self-confidence and freedom. She stands for the power of being faithful to herself, advocating self-expression and encouraging others to accept their own stories. Demi truly reflects the spirit of Kérastase woman – brave, empowered and fearless in allowing her story to shine.” Amber Zak Yopp, the global president of the brand, Kérastase.
“I am truly honored to join the Kérastase family as their global brand ambassador. My life shaped love, growth and new experiences—and my hair was by my side through all that. I believe that there is a unique energy in our hair; it carries our experiences, our self-confidence and our individuality. For me, there is real freedom in letting your hair just be who you are and allow her to tell your story. That is the essence of beauty for me – to be authentic and accept who you are. I can’t wait to share my new Kérastasa chapter with all of you.” Demi Moore, the global brand ambassador, Kérastase.
LEADING WORLD LUXURY BRAND PROFESSIONAL HAIR CARE
Since 1964, Kérastase has been building its success by providing outstanding results for scalp and hair skin through cutting-edge products and personalized salon treatments, all based on scientific expertise, professional knowledge and an intuitive understanding of what people really want from hair care.
Today Kérastase is present in more than 60 countries with a community of about 150,000 hairdressers. The brand adopts a philosophy of care that extends beyond the products themselves: the care of all hair types and all individuals, as well as the world we live in.
Kérastase is committed to improving its impact on the planet, using innovation to reduce its aquatic footprint and preserve resources, creating a more sustainable path for both hairdressers and consumers. The brand continues to be a pioneer in the future of hair care, while encouraging positive changes and striving to build a more diverse, more inclusive and responsible future.
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