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The release of a video and sensual photos of Zoë Kravitz posing for a Saint Laurent book, and now her fiance Channing Tatum is taking on the role of Eros for Versace.
“When I started modeling in the 2000s, Versace was a brand I always wanted to work with but never did, so this campaign is extra personal for me,” said Tatum. “The Versace name has a strong meaning for many people around the world, and to be a part of that legacy is a real privilege.” Donatella is a true style icon and friend first and foremost, and I’m very excited to see the reaction to what we’ve created together.”
Although details about the campaign’s concept have been kept under wraps, Donatella said she “loved working with Channing on this project. Not only does he look fantastic, but he also brought his soul into this campaign.”
“He exudes strength and power, and is also one of the kindest and most charming men I’ve ever met.” He defines modern masculinity. The perfect Versace man. There is no one better to embody Eros,” added the designer.
Named after the Greek god of love and son of Aphrodite, the first Eros fragrance was launched in 2012. Donatella then decided to delve deeply into mythology, in memory of her brother and brand founder, Gianni Versace, who loved Greek history.
Eros has become one of the brand’s signature fragrances, instantly recognizable thanks to its geometric packaging that features key Versace codes such as the Medusa and Greco motifs. The new eau de parfum pour homme version will be launched with the latest campaign, joining the existing fragrances Eros and Eros Flame.
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