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  • Beauty

‘Butter Skin’ Is The All-Encompassing Approach For A Plump, Glowing Complexion

What's next? In a further refinement of our collective gleaming skin obsession, we've entered the era of 'butter skin'. Google searches for the trend have soared by 300 per cent in the past month, with 'how to recreate the look' tutorials proliferating across social media platforms. While glowy skin has been the look du jour for the past few years, butter skin is another trending moment in the 'foodification' of beauty.
Calin Van Paris Published: April 12, 2025 | Updated: April 12, 2025 3 minutes read
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Nourishing your skin just took on a new meaning

Doughnut skin, dewy dumpling skin, glass skin whether doughy or double-glazed, the past couple of years have seen the beauty space frenetically searching for the best way to achieve the most luminous complexion. Despite a return to other Noughties beauty trends, matte skin has stayed out of favour, while the desire for glowier and dewier complexions has continued to climb.

To find out more about the trend, we spoke to two skin and make-up experts to decode butter skin, and what it actually means for your beauty routine.

The trend: What is butter skin?

Like its dewy culinary-inspired predecessors, butter skin promotes a multi-step approach of skincare and make-up to produce the desired finish. “Butter skin focuses on achieving a complexion that is ultra-smooth, plump, and deeply hydrated, resembling the softness and richness of butter,” says Dr Ifeoma Ejikeme, skin expert and founder of ZKIN and the Adonia Medical Clinic.

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Filippo Fortis | Backstage at Dior couture AW24

“It has its origins in Korean skincare philosophy, where deeply hydrating the skin and strengthening the skin barrier is a primary focus,” she explains. “However, it’s gained traction as people want to move towards a more balanced, long-term approach to skin health.”

The tools: Best skincare products for butter skin

The key to achieving buttery, plump skin lies predominently in the preparation. Loading up on hydrating, dewy skincare will create the ideal canvas to layer coverage over the top.

“Focus on a hydration-first approach while reinforcing the skin barrier,” says Dr Ejikeme. “A skincare routine should prioritise gentle cleansing, hydration layering, barrier repair, and protection with SPF.”

Keep a particular eye out for products that will nourish, smooth and increase moisture in the skin; ingredients such as ceramides, fatty acids, peptides, hyaluronic acid, and glycerin in moisturisers and serums will help to plump the skin’s surface. Look to lactic acid and PHAs to gently exfoliate without stripping hydration from the skin, while squalane-infused oils as will help to lock in moisture as a final step.

Filippo Fortis | Backstage at Sportmax AW25

“There are no quick fixes, the key is consistency and layering. Butter skin is essentially about maintaining healthy, hydrated, and resilient skin over time,” says Dr Ejikeme.

Her recommendations include washing skin using a non-stripping cleanser that promotes skin barrier health, such as CeraVe’s Hydrating Cleanser, which is owner by L’Oreál before exfoliating with a “gentle PHA-based toner like Glow Recipe PHA + BHA Toner to smooth texture without irritation,” which can be done every day if your skin can tolerate it, but otherwise make it a biweekly habit.

Source: Harper Bazaar

About The Author

Calin Van Paris

Calin Van Paris

Calin is the beauty Editor-in-Chief of George V Magazine and a staff writer at Vogue Magazine.

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