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Queen Máxima‘s Pride outfit made history on Saturday, July 25, as the Dutch royal officially opened Amsterdam’s LGBTQIA+ Pride celebration, becoming the first queen to take part in WorldPride.
Amsterdam is hosting the global event for the first time, marking a milestone for both the city and the LGBTQIA+ community. For the occasion, Queen Máxima paired the historic moment with one of her signature fashion statements, reviving a dramatic look that featured an unforgettable golden headpiece and one of her favorite couture designs.
Queen Máxima becomes the first queen to take part in WorldPride
Before the official opening ceremony for WorldPride in Amsterdam, Queen Máxima spent Saturday afternoon at Pride Park, where she visited Sport Pride and Youth Pride. Amsterdam is hosting WorldPride for the first time after Madrid welcomed the event in 2017. This year’s celebration also coincides with the 25th anniversary of the Netherlands becoming the first country to legalize same-sex marriage. On a sunny summer day with temperatures around 75°F (27°C), the Queen debuted one of the most anticipated fashion moments of the event.
The standout look she first wore at Royal Ascot
For her appearance in the Dutch capital, Queen Máxima chose to rewear one of her most memorable ensembles. Instead of embracing bold colors, she let a dramatic accessory take center stage. She topped the look with an oversized gold headpiece crafted from dozens of laurel leaves, a custom design by Dutch milliner Berry Rutjes.
On both occasions, as well as at Amsterdam’s WorldPride celebration, Máxima paired the headpiece with the same dress. The design comes from the couture line of Belgian fashion house Natan, one of the labels she wears most often. The sheer gown features long sleeves, a jewel neckline, a defined waist, and a full skirt. Its irregular checked pattern has also been compared by some fashion observers to an abstract animal print, adding another distinctive touch to the monochromatic look.
The pearl earrings she repeated from Germany
Continuing the theme of thoughtful outfit repetition, Queen Máxima also wore the same long pearl earrings she paired with the laurel headpiece and Natan dress during her visit to Germany. The coordinated accessories completed a polished monochromatic ensemble, a styling approach she has long favored and one that suits her especially well.
“Being who you are, loving who you want, that’s normal, isn’t it?” she said in her remarks, telling the gathered crowd to “hold on to each other, support each other, and enjoy it.” (Watch here)
In the reel the Dutch royals posted on Instagram (watch above), they wrote (translated from Dutch), “Amsterdam is turning every color of the rainbow. Queen Máxima is opening WorldPride 2026 in Amsterdam’s Vondelpark. The event draws global attention to the visibility, emancipation, and human rights of the LGBTQIA+ community… WorldPride stands for inclusivity, new connections, and meaningful collaborations. With residents of over 180 nationalities and a strong, vibrant LGBTQIA+ community, Amsterdam is hosting this event for the first time. WorldPride brings people together from all over the world.”
During the day, Queen Máxima also visited Sport Pride and Youth Pride at Pride Park, where she met members of the community and visited information stands. She also watched a drag performance.