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Designed by Mary Katrantzou, the collection draws from five enduring house signatures: Serpenti, Monete, Tubogas, Divas’ Dream, and BVLGARI BVLGARI. Each clutch translates a specific code into form. An ancient coin becomes the focal point of a metal case framed in enamel. Tubogas wraps in polished coils around a jewel-like center. Divas’ Dream echoes Roman mosaics through intricate stone inlay. The BVLGARI BVLGARI motif becomes a cylindrical silhouette finished in hand-set mother of pearl. Serpenti’s head transforms into a sculptural clasp.
Scale is deliberate. The minaudières are intentionally compact, designed to feel symbolic rather than practical. For the campaign, photographed by Ethan James Green, Chimamanda Ngozi Adichie, Linda Evangelista, Isabella Rossellini, and each represent one of the house icons. Each woman authored a miniature book sized to fit inside the bag. The gesture underscores the idea that what these pieces hold carries meaning.
As Bvlgari’s first collection dedicated exclusively to evening, Icons Minaudière reframes the clutch as sculpture. Precious and unapologetically bold, it behaves like jewelry first and accessory second.
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