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We are talking a SoftMove™ Technology
The collection includes black SoftMove™ leggings for maximum comfort, as well as lightweight cycling shorts, chic capris and regular leggings . Because they are made with SoftMove™ technology, these pieces offer a soft, seamless finish that feels like second skin.
The campaign, fronted by a supermodel, highlights the fusion of fashion and sport. “Comfort, style and performance – all in one sports kit. Inspired by Paris, but perfect for anyone who wants to be active and in style,” said Marie Fredros, head designer at H&M Move.
In addition to the SoftMove™ leggings, the collection features functional yet chic pieces such as a kettle bottle, bag, oversized StormMove™ red parka, bracelet that doubles as a wrist weight, DryMove™ running gloves and a range of t-shirts, brush halters and sunglasses. This collection offers the ultimate combination of performance and style for your active lifestyle – no matter how you move.
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