Selena Gomez Celebrates The Launch Of Her Rare Beauty Brand Powder Blush In NYC

The pop singer celebrated the launch of her cosmetics brand Rare Beauty’s new powder blush with a presentation in New York City.

She left her chestnut locks loose with a side part, adding a touch of sixties elegance to her look. The Wizards of Waverly Place actress accessorized with pink heels and silver jewelry, posing with a blusher.

Last week, Gomez posted a humorous video on social media about the blush launch. In the clip, she showed off one of the bright shades, writing:

“This is me when I add a new product to the Rare Beauty collection that you’ve all been asking for. Obviously, I’m very serious about my new Rare Beauty Soft Pinch Luminous Powder Blush,” Selena said, laughing. “No, actually, I’m so excited for you to finally try it.“

The compact blush costs $26 and is currently sold exclusively at Sephora retail stores. Selena founded her beauty brand in 2019 and then launched it in North America in 2020. The company sold about $70 million in blush products last year alone, according to CNBC. Rare Beauty is known for offering good quality products at a reasonable price. Selena has also successfully used makeup trends on her social media to boost the company’s sales.

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Margaux Anbouba

Margaux is a staff writer for Vogue, she was on staff at ELLE, goop, and D Magazine. Based in New York City.

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