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Welcoming invited guests and brand clients to an immersive retreat that blends bespoke automotive craftsmanship with curated mountain experiences.
Located along Park City’s historic Main Street, the temporary Range Rover House offers far more than a traditional luxury showroom. It is designed as a private alpine sanctuary where guests can step into the brand’s world through a carefully curated program of culinary gatherings, wellness sessions, live entertainment, and hands-on craftsmanship. The setting reflects the spirit of modern winter travel, where adventure, design, and hospitality come together seamlessly.
At the center of this year’s Park City experience is the debut of the Range Rover Sport SV Winter Dusk, an ultra-exclusive vehicle created to capture the shifting colors of the mountain landscape at sunset. Developed by the Range Rover Bespoke team, the limited edition SUV is inspired by the dramatic moment when sunlight fades across the alpine horizon, transforming the snowy terrain into deep shades of indigo and gold.
Only three examples of the Range Rover Sport SV Winter Dusk will be produced, making it one of the rarest vehicles ever showcased at Range Rover House. The exterior features a striking Bespoke Indigo Blue satin finish paired with Narvik Black roof and mirror caps, while the Graphite Atlas finish pack enhances the vehicle’s sculpted design language. Nano Yellow carbon ceramic brake callipers and distinctive 23-inch Thunderball polished wheels in dark grey lacquer further elevate its visual presence.
The performance credentials match the bold design. Powered by a 4.4-liter twin-turbocharged V8 engine delivering 626 horsepower, the Range Rover Sport SV Winter Dusk accelerates from zero to sixty miles per hour in just 3.6 seconds and reaches a top speed of 180 miles per hour. Advanced 6D suspension technology ensures exceptional control and stability, while Range Rover’s innovative Body and Soul Seats enhance comfort and driver engagement throughout the journey.
Inside the cabin, the Winter Dusk edition showcases the meticulous craftsmanship that defines the Range Rover Bespoke program. Ebony leather seats accented with Nano Yellow stitching create a refined contrast, while Natural Black Birch finishers and lightweight carpeting contribute to a contemporary, luxurious atmosphere. Exclusive Winter Dusk detailing appears throughout the interior, including custom headrests, treadplates, and a bespoke cupholder topper.
Each of the three vehicles also includes a set of custom Bomber skis complete with bindings and a matching ski bag, reinforcing the strong connection between the vehicle and the alpine environment that inspired it. With a retail price of $240,000, the limited edition SUV also supports a meaningful cause, as a portion of each sale will benefit SOS Outreach, a Park City nonprofit dedicated to youth development through outdoor adventure and mentorship programs.
While the Winter Dusk edition stands as the centerpiece of the activation, the Range Rover House experience is designed as a multi-sensory retreat celebrating luxury mountain living. Guests visiting the space can participate in daily après ski gatherings that showcase international cuisine and artisanal cocktails, offering a refined environment to unwind after a day on the slopes.
Evenings transform the venue into a lively social hub featuring live DJ sets and intimate acoustic performances that create a warm atmosphere against the backdrop of Park City’s snowy streets. The programming reflects Range Rover’s vision of hospitality, blending music, conversation, and elevated culinary moments into a relaxed yet sophisticated setting.
Wellness also plays a significant role throughout the experience. Guests can enjoy therapeutic massage sessions and guided oxygen therapy designed to support recovery and energy at high altitude. Skincare specialists are also on hand to lead personalized consultations and hands-on facemask workshops that address the challenges of cold temperatures and dry mountain air.
Creative craftsmanship forms another highlight of the Range Rover House program. A local tea master guides visitors through a custom tea blending experience where participants create personalized blends tailored to their tastes. The workshop offers a sensory exploration of aroma and flavor while providing a memorable takeaway from the Park City retreat.
Automotive enthusiasts can also explore the Range Rover Bespoke design studio, where specialists walk guests through the process of creating a fully personalized vehicle. From unique materials and finishes to custom interior details, the studio highlights the brand’s dedication to craftsmanship and individuality.
A curated display of the latest Range Rover models further showcases the evolution of the luxury SUV lineup, offering visitors a close look at the technology, design philosophy, and engineering that define the modern Range Rover identity. Guests can even take part in exclusive test drives that venture onto scenic mountain roads surrounding Park City, allowing them to experience the vehicles’ power and refinement in the environment they were built to conquer.
Range Rover House in Park City represents more than a seasonal event. It reflects the brand’s growing focus on immersive experiences that connect luxury automotive design with lifestyle, travel, and adventure. By bringing together bespoke craftsmanship, performance engineering, and thoughtfully curated hospitality, Range Rover continues to redefine what it means to experience a luxury vehicle in the modern world.
For guests stepping inside Range Rover House this winter, the experience offers something rare: the chance to engage with the brand not just as a vehicle manufacturer, but as a curator of the alpine lifestyle itself.
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