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  • Lifestyle

‘No Spend Challenge’: A New TikTok Trend You’ll Actually Like

After the insanity over gifts, holiday shopping and unexpected expenses, many internet users in recent weeks have been joining the challenge that encourages - not to spend money. It's a popular TikTok trend known as "no spende challenge," which has won millions of views worldwide.
Martha Zaytoun Published: January 15, 2026 | Updated: January 15, 2026 2 minutes read
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What is “soverea posing”?

The basic idea of this challenge is simple: over a certain period of time, most often a month, you avoid all unnecessary expenses. This means that you will only pay for essentials such as food, utilities, rent and transportation, while luxury purchases and impulsive wishes – such as another coffee in your favorite cafe or new jacket – will be on a break.

The goal is not to completely isolate yourself or to stop enjoying life, but to temporarily put “stop” with unnecessary expenses and focus attention on saving. This period can serve you both as a reset of your budget, as well as an opportunity to become more aware of your finances.

Advantages of “Soven challenge”

Why should you try this challenge? Let’s look at the main advantages:

1. Saving money
The biggest and clearest advantage is savings. For a month without luxury expenses, it can significantly improve the state of your budget.

2. Recognition of “lifestyle creep”
When our income is rising, we often unconsciously spend more. “No spendie month” can help you spot this pattern and better control your habits.

3. Better insight into expenses
We often spend on autopilot and don’t follow where the money goes. By reducing your purchase, you automatically become aware of your habits and you can analyze them.

4. Stopping Emotional Spending
Buying in response to bad mood or stress can be a common habit. This challenge teaches you to find other ways to raise your mood – walking, music, or talking to a friend.

5. Greater gratitude
When you temporarily abolish luxury and small joys, you become more grateful for what you have and appreciate the little daily pleasures more.

Rules of “Soven” challenge

There are no strict rules – it is important to adapt the challenge to yourself and your habits. Here are some guidelines:

  • Without going to cafes – Make coffee at home and invite friends, discover new recipes.
  • Without shopping – Use what you already have in your closet and combine clothes in new ways.
  • No Impulsive Shopping – Make Lists Before Going to the Store and Plan Your Meals In Advance.
  • Without ordering food and restaurants – Planning a meal in advance saves money and time, and is healthier.
  • Without beauty treatment – Small luxurys such as manicures and hairstyles can be temporarily skipped or made at home.
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About The Author

Martha Zaytoun

Martha Zaytoun

Martha is a lifestyle writer, she works at the editorial board. She is a graduate of the University of Notre Dame and a huge Fighting Irish fan.

See author's posts

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