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While Kardashian’s hair may make it seem like she’s making another tribute to Marilyn Monroe, her style and archly poised attitude are all her own. Isabelle Huppert has a similarly queenly presence, while Naomi Watts’ character study is a bit more mysterious. Perched on a stool and wrapped in a cocooning trench coat, she gazes off at some unseen source of fascination.
Its unique construction, versatile clasp system, accordion closure, softened piping and raw edges are meant, as the fashion house explains, “to evoke the relaxed feeling associated with a beloved item worn daily or an heirloom handed down from generation to generation.”
Balenciaga has been releasing straightforward, handbag-focused campaigns at a steady clip over the past few months; this campaign feels like both another chapter and an evolution of that practice.
While the visual perspective is direct, the muse-like mystique of each cast member fills the images with something beyond a mere showcase of bestselling accessories, pointing to Balenciaga’s distinct cultural cachet and chameleonic ability to dress all kinds of women while remaining unmistakably itself.
Kim Kardashian has been a Balenciaga ambassador for many years . Like Isabelle Huppert, she has walked in the brand’s shows. The campaign was photographed by Nadav Kander, a renowned photographer of some of the world’s most influential people, from Barack Obama, Tony Blair and Henry Kissinger.
Balenciaga Creative Director | Demna
Photographer | Nadav Kander
Models | Isabelle Huppert, Kim Kardashian, and Naomi Watts