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At just 28 years old, Dua Lipa takes on the prestigious role of face of YSL’s “Libre” perfume and now international ambassador for YSL Beauty makeup.
It’s a successful collaboration that continues. While she has already perfectly embodied the Libre fragrance from the House since 2019, Dua Lipa continues her role as muse and becomes an international ambassador for Yves Saint Laurent Beauté makeup.
A role that the performer of Dance The Night takes to heart. “For me, perfume and makeup are one of the many forms of self-expression, a way to explore one’s playfulness, creativity and personality,” she said in a statement.
An inspiration for women
At just 28 years old, Dua Lipa can boast of being a huge source of inspiration, both for her music and for her bold beauty looks, symbols of absolute freedom. Sophisticated makeup or no makeup, blonde or a head-to-toe red look. Dua Lipa invites us to push the boundaries of beauty and reveal a self-expression tinged with audacity and freedom.
“Dua Lipa brings her electrifying energy to our brand, inspiring women not only to wear makeup, but also to assert who they are and the values they stand for. Her influence encourages them to celebrate their individuality, to take power, to have confidence in themselves and in their own beauty,” says Stephan Bezy, International General Manager of YSL Beauty, with no small amount of pride, about the young woman.
Dua Lipa, the face of the new YSL Loveshine lipsticks
And to kick off this new partnership in due form, the pop star will headline a beauty campaign to promote the new YSL Loveshine lipstick collection.
Comprising three new products, this range will first be launched with the brand’s first lip gloss stick, YSL Loveshine Candy Glaze —already a hit on social media—followed by the oil-infused lipstick YSL Loveshine Wet Shine . Later this year, the brand will unveil its third and final innovation: YSL Loveshine Candy Glow, a tinted balm that adapts to the pH of the lips. A collection that’s sure to delight many.
