Madeline FassClaudia Schiffer shines in Chloé’s new summer campaign, highlighting the
“Chloé à la Plage” capsule collection for summer 2025, designed by Chemena Kamali. This bold project marks Kamali’s first major project since her appointment in 2023 and offers Chloé a new chapter with a refreshing and sunny vision, perfectly in line with the spirit of the season.
Chloé à la Plage is inspired by the lyrical films of French New Wave director Éric Rohmer and his sun-drenched settings in the South of France. The collection pays homage to his cinematic aesthetic and his devotion to sensual naturalism, desire, and love.
The light and airy creations capture the essence and beauty of summer. Flowing dresses, lightweight blouses, delicate lace, and broderie anglaise infuse a soft sensuality, in perfect harmony with the spirit of the season.
A campaign under the sun with Claudia Schiffer
Whether lounging on a hammock, clutching a juicy pineapple, or sprawling on a sofa in a ruffled swimsuit, the German supermodel radiates an eternal vacation vibe. Her timeless beauty and effortless charisma reflect the ease, optimism, and youthful spirit of a Chloé summer.
As Chemena Kamali points out in a press release: “Claudia Schiffer has always embodied this transgenerational femininity that is so characteristic of Chloé. When we first met, I was struck by her natural beauty and authenticity. Her confidence, her free spirit, and her kindness are truly inspiring. For me, summer is a feeling, a memory of escape, freedom, and lightness – and Claudia clearly brings this emotional connection to summer to life, filled with radiance and intimacy.”
The “Chloé à la Plage” collection will be available from May 7, 2025 in Chloé boutiques, on the brand’s website, as well as in pop-up stores in Saint-Tropez, Capri and Monte-Carlo throughout the summer season.
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