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In the release, Crawford mentions that she and Gerber have been discussing the idea of launching a spicy tequila for several years. “Cindy has obviously been part of the Casamigos journey since day one, and I’m excited that she now gets to put her special touches on Casamigas,” Gerber says.
“As much as I love Casamigos, my go to drink for a fun night is a skinny, spicy Casamigos margarita,” Crawford says. “Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick!”
The bottle resembles the familiar Casamigos bottle, which was originally designed by Gerber, but there are some subtle differences as a nod to Crawford. The Casamigas label includes sketches of flames, a jalapeño, and Crawford’s signature pink lips. Additionally, the ‘o’ of the original ‘Casamigos’ label is crossed out and replaced with an ‘a’ for ‘Casamigas’ and the founder’s initials were crossed out and replaced with ‘CC.’
Casamigas Jalapeño tequila is now available nationwide for $49.99 per 750ml bottle. So fans of Casamigos, spicy Margaritas, and Cindy Crawford can keep an eye out for the new product on shelves now.
Finally, Casamigos is addressing gender inequality. After years of promotional imagery in which co-founders George Clooney and Rande Gerber ride motorcycles through Mexico, the company is finally letting a woman near a bike (or at least hang out in a biker bar). That woman is Cindy Crawford, Gerber’s wife, and she’s launching her own offshoot of the tequila company: Casamigas.
Casamigas is, according to Crawford’s Instagram post about the launch, “a spicy jalapeño tequila for everyone who likes it hot.” Sexy! In a perfect bit of PR/tabloid journalism, a “source” told George Magazine that Crawford and Gerber came up with the idea of making a jalapeño tequila six years ago while watching a sunset. That same source revealed that Gerber himself designed the label, which includes Crawford’s lip and her iconic beauty mark. Someone put a muzzle on this source before they reveal all the family secrets.
This is so exciting for the Casamigos brand. Who knows what avenues are open to them now that they make tequila for women? Off the top of my head, I’m guessing that Kaia Gerber will get a chance to ride the motorcycle as the face of a canned margarita, the perfect bev to bring to book club. Or maybe Amal Clooney will go helmetless (they’re never wearing a helmet!) to promote a zero-proof tequila — perfect for the hot, brainy lawyer in your life. Much like in Barbieland, the options for girl tequila are endless.
Casamigos Celebrate Pride In London At Rooftop Party
LGBTQ+ stars came out to celebrate Pride, taking place at Yasmin Soho on the rooftop of 1Warwick, the party coincided with Pride in London which saw over 1 million people take to the streets to watch this year’s parade.
Cat Burns, Munroe Bergdorf, Vincint, Poppy Ajudha, the cast of I Kissed A Girl, and Reece King were among some of the guests at the special celebration on Saturday 29 June.
Guests were treated to Margarita and Paloma cocktails courtesy of Casamigos tequila, as well as DJ sets from Mars Montana, a Mimi’s club night takeover featuring Drag Race UK’s Crystal, and a set from Jonjo Jury.
Drag Race UK’s A’Whora, Heartstopper stars Tobie Donovan and Bel Priestley, Radio 1 DJ Dean McCullough were also in attendance at the rooftop celebrations.
Other guests included footballer Jake Williamson, Olympic diver Matty Lee, and Drag Race UK star Le Fil, and X Factor winner Matt Terry.
Meanwhile, Casamigos ‘For Jocks And Horses’ To Benefit TRF, PDJF
The 2024 Casamigos ‘For Jocks and Horses’ event will be held at the Adelphi Hotel in Saratoga Springs, NY, on Wednesday, July 31, 2024, with all proceeds to benefit the Thoroughbred Retirement Foundation (TRF) and Permanently Disabled Jockeys’ Fund (PDJF).
During the event, which will take place between 6 and 8 p.m., guests will enjoy gourmet hors d’oeuvres, a signature Casamigos cocktail made exclusively for the event and a silent auction featuring unique items and experiences. The event is expected to be attended by some of the biggest stars in racing.
“We are thrilled to bring together our supporters and the local community for a night of celebration and support,” said Vanessa Banks, Director of Development and Communications at the TRF. “The Thoroughbred Retirement Foundation and the Permanently Disabled Jockeys Fund carry out incredibly impactful work, and this event is an opportunity to give back. We thank Casamigos and The Adelphi Hotel for being gracious donors.”
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