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Ten years ago, Bugatti and the Luxury Living Group joined forces with a shared vision: to translate the brand’s unique DNA into a new dimension of living, where art, design, and technology extend beyond the world of automobiles. Since then, this philosophy has shaped every design and resulted in a collection where craftsmanship and innovation blend in harmonious balance.
“Over the past decade, Bugatti Home has established itself as a distinctive name in the world of luxury interior design,” said Andrea Gentilini, CEO of the Luxury Living Group. “This anniversary not only celebrates what has been achieved, but also marks the ongoing evolution of a vision that continues to focus on craftsmanship, innovation, and personalization.”
First unveiled in 2016, the Icon Collection celebrates its 10th anniversary with a new material concept. A selection of significant models are reinterpreted in new carbon finishes – bronze and burgundy – expanding the expressive potential of one of Bugatti’s most iconic materials. These new hues lend the models warmth and depth without compromising the collection’s inherent technical precision.
Among the models presented are the “Ettore” desk and office chair from the original Icon Collection, now available in bronze-colored carbon fiber, while the “Royale” armchair is introduced in a deep burgundy. In each design, structure and surface merge into a flowing, continuous line, expressing a seamless dialogue between innovation and craftsmanship. As part of its ongoing development, Bugatti Home also presents the new modular sofa TYPE_21 – a bespoke system designed for flexibility, comfort, and personalization, offering customers the opportunity to go beyond the usual customization options. Characterized by generous proportions and a striking presence, the sofa can be configured in a variety of ways using straight, corner, and ottoman modules.
An adjustable backrest provides greater flexibility and allows for different seating positions, while feather-filled cushions ensure comfortable softness. The elements are designed to be repositioned and replaced over time, giving the piece a dynamic feel. Craftsmanship details such as hand-stitched seams and the embroidered “EB” logo underscore the connection to Bugatti’s heritage, while the leather strap integrated into the armrest subtly references the automotive brand’s design cues.
Since its launch in 2016, Bugatti Home has expanded its global presence to key international markets and new brand touchpoints – from the first monobrand boutique in Dubai to Paris and the Bugatti Home Atelier in Milan.
The Bugatti Atelier is located on the first floor of Palazzo Chiesa at Corso Venezia 36 and is designed as an immersive experience that reflects Bugatti’s vision of contemporary living, where materials, forms, and moods merge into a harmonious whole. The space offers a high degree of personalization, reflecting the bespoke approach Bugatti takes with its hypercars.
At Milan Design Week, guests are invited to discover the reinterpreted Icon Collection and the new modular sofa TYPE_21. The experience is further enhanced by a collaboration with TIDAL AUDIO, Bugatti’s partner for high-end audio systems, which is making its debut at the prestigious Milan event.
At the heart of TIDAL AUDIO’s philosophy lies the creation of a deep emotional connection to sound, one that goes beyond the traditional listening experience and engages all the senses. This approach aligns perfectly with Bugatti Home’s vision: to create environments that are not only visually unique but
also evoke emotions, where design, technology, and lifestyle seamlessly merge.
To mark the anniversary, the Bugatti Home Atelier also hosted an exclusive, private discussion between Bugatti and the Luxury Living Group. With the participation of Monique Zappalà, Art Director at Bugatti Home, and Luigi Galli, Heritage and Certification expert at Bugatti, the discussion explored the shared heritage and design philosophy behind the collection.