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In addition to Jin, the brand’s list of Asian friends includes hip-hop artist Jay Park, actress Shin Min, A, actor and model Lee Jung-jae, NewJeans frontwoman Hanni, and others.
With a social media following of 50 million, Jean is also the official ambassador for the Fred jewelry brand.
Gucci Creative Director Sabato de Sarno commented on the appointment: “Gene’s warm and kind personality is captivating and his style is unique. He is a generous and extraordinary artist who has the ability to touch people with his music, so we are honored to share our journey together.”
Earlier it became known that Gucci did not meet analysts’ expectations and the brand’s sales for the first half of 2024 fell by 19% to 4.09 billion euros.
