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In an impressively designed space at Glyfada Golf, customers, partners, distinguished guests and friends of the brand had the opportunity to see 20 new BMW models up close and enjoy an evening full of music, surprises and passion for the driving pleasure offered by the BMW brand .
The festival mood took off with a live music performance by the leading Greek band “Melisses” and with unique performances by Idra Kayne and the Jaguar Bombs.
“BMW Joyland is a meeting point with our friends and customers. A place to talk about BMW and how we move forward. Through 20 new models, 5 premieres and hundreds of test drives, our guests will be informed about new technologies, design, our strategy around the circular economy, connectivity, digital services and of course, they will experience the ultimate driving pleasure BMW”, said Andreas Sieben, President and CEO of BMW Group.
A special presence at the event were two iconic BMW models that were granted by the Hellenic Automobile Museum and have left their own unique imprint in the history of the BMW Group. These are the legendary BMW Isetta, a symbol of freedom and human ingenuity, and the sporty BMW 328, a model known for its performance in historic races such as the 1940 Mille Miglia.
BMW Joyland offered fun moments and happenings for fans of the BMW brand, such as test drives with a range of BMW models, special information points for exciting products and comprehensive financing services, options and solutions for vehicle charging and a diverse selection of genuine BMW accessories. For BMW’s little friends, there was a specially designed area for plenty of play and creative work under the guidance of experts.
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