Bar Refaeli Launches Livelle Pop-Up At Ben-Gurion Airport Duty-Free

The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

Refaeli, who in recent years has shifted her focus toward business, said the choice of location was strategic. “The duty-free is much more than a point of sale, it is an international showcase,” she said. “This is an important milestone that strengthens the brand’s international potential.”

The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

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Alessandra Signorelli

Signorelli is an Italian journalist writing about travel, lifestyle, wellness and beauty. She works in the Editorial Board of George V Magazine. She is based in Rome.

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