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Bar Refaeli Launches Livelle Pop-Up At Ben-Gurion Airport Duty-Free

Refaeli has launched a new pop-up for her skincare brand, Livelle, at the James Richardson Duty-Free in Ben-Gurion Airport. The Israeli model-turned-entrepreneur unveiled the stand on Wednesday, introducing a product that will be sold exclusively at the location.
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GEORGE V MAGAZINE
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The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

Refaeli, who in recent years has shifted her focus toward business, said the choice of location was strategic. “The duty-free is much more than a point of sale, it is an international showcase,” she said. “This is an important milestone that strengthens the brand’s international potential.”

The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

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