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Having just released an Advent calendar for her SKIMS brand, Kim Kardashian found herself facing the harsh opinion of buyers, who made her the laughingstock of the internet.
Christmas is fast approaching, and already the first commercial activities related to this holiday are popping up everywhere. Starting with the famous Advent calendars. Traditionally filled with chocolates, they now come in a thousand and one variations, particularly in the fashion and cosmetics sectors.
At the helm of a lingerie brand, Kim Kardashian couldn’t pass up this opportunity. With SKIMS, she recently unveiled her unique Advent calendar. Priced at €188 excluding shipping, as reported by the Huffington Post, the item sold out very quickly, fueled by the entrepreneur’s fame. Unfortunately, the contents disappointed many customers, who were quick to share their opinions on social media.
Elastic bands, keychains and bra straps: the SKIMS Advent calendar deconstructed by consumers
The reason for their astonishment? The nature of the items featured in the SKIMS advent calendar. These included numerous hair ties, pairs of bra straps, and a red keychain bearing the brand’s name. Gifts that, according to the influencers who opened the calendar, absolutely do not justify its price. “Each item should be worth more than $12 for the calendar to be worthwhile,” explains Kayla Ryan.
Very quickly, ironic videos were posted, comparing the advent calendar’s objects to things found behind furniture at home when cleaning. For SKIMS, what was intended as a pre-holiday publicity stunt turned into a major PR disaster. The brand’s teams were forced to react, and quickly.
“We personally contacted each customer who purchased the calendar and offered a full refund or a Skims credit to be used on other products ,” the company said in a statement. “We want every customer to be completely satisfied with their Skims purchase. This feedback is important to us and we will take it into account for our future products. ” This turnaround will certainly cost Lewis Hamilton’s girlfriend dearly .
