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The Navy Blue Jacket Is Most Bankable

With A 328% increase in searches
GEORGE V MAGAZINE
Neubauer Artists LLC
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Pea coat, blazer, bomber jacket. Navy blue is taking over our wardrobe essentials.

The smartest move this fall is to swap your black jacket for its navy counterpart. According to Lyst, a platform that tracks the most popular fashion brands and products every quarter, searches for this deep shade have increased by 18% in recent months, while the term “navy jacket” has seen a surge of 328%.

Passion for the deep blue

On the Fashion Week runways, this dark, almost black color was already dominating. Just scroll through Vogue Runway to understand its impact. Simply put, whether it’s infusing an oversized jacket at Louis Vuitton, a blazer with masculine accents at Ralph Lauren , a pea coat on the Gucci catwalk , or a leather bomber jacket at Hermès , navy blue remains firmly established as a versatile, all-purpose shade that shines with its versatility.

While it takes its name from the uniforms adopted by the British Royal Navy from 1748 onwards, navy blue, considered a neutral shade, quickly became a staple in everyday wardrobes. And when we think of this color, we inevitably think of the pea coat, that warm wool coat worn by sailors and privateers in the 17th century. This sturdy coat captivated the public from the 1960s onwards, as seen on figures like Jane Birkin, who liked to wear hers with the collar turned up.

Serge Gainsbourg and Jane Birkin Jacques Haillot

How to wear a navy blue jacket this autumn?

Will you dare to wear the navy blazer like Emily Ratajkowski? Slightly oversized and close to the skin.

Emily Ratajkowski Rachpoot/Bauer-Griffin

When temperatures drop, all you need to do is opt for a navy blue jacket with padding, just like 
Katie Holmes.

Katie Holmes Raymond Hall

Embrace simplicity this autumn- winter like Kaia Gerber, a fan of minimalist, unfussy pieces.

Kaia Gerber James Devaney
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