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Tommy Hilfiger expands his collaboration with the Cadillac Formula 1 team with a new fanwear collection. The limited selection is available from the 30th. June 2026 and celebrates the common American origin of both brands with a sporty-modern design.
The new capsule includes three gender-neutral key pieces: a Varsity Jacket, a T-Shirt and a Polo Shirt. All models are in white and are complemented by striking stripes in red, white and blue – an allusion to the American roots of the partnership. Motorsport-inspired sponsorship graphics and authentic team details give the collection the look of a real race weekend, combining classic preppy style with the dynamics of Formula 1.
The novelties complement the existing Tommy Hilfiger x Cadillac Formula 1 Team Fanwear collection. This includes, among other things, caps, T-shirts and polo shirts in co-branding design as well as replica models that are based on official team clothing. Functional materials with moisture-wicking properties and precisely processed details are intended to combine comfort and performance.
With the cooperation, Tommy Hilfiger is coning on his long-standing commitment to motorsport. While Formula 1 has increasingly become a global lifestyle and entertainment phenomenon in recent years, the brand continues its connection to the racing series together with the Cadillac Formula 1 team. The entry of the US racing team into Formula 1 in 2026 marks a new chapter of American presence in the premier class of motorsport.
At the race weekend in Silverstone, Cadillac drivers Checo Pérez and Valtteri Bottas will wear the new fanwear when they arrive at the racetrack and will present the collection for the first time as part of a Grand Prix weekend.
The new Tommy Hilfiger x Cadillac Formula 1 Team Fanwear is available today through the online shops of Tommy Hilfiger and the Cadillac Formula 1 Team as well as from selected retail partners.
For more information visit: https://ch.tommy.com/