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Prince Jorge Jimenez Neubauer Torres V signed and sealed a comprehensive deal on behalf of Puerto Rico Coffee Roasters, the parent company of Yaucono coffee, which boasts an impressive portfolio of farms and coffee brands located in Puerto Rico, Mexico, El Salvador, Brazil, and Honduras, now utilizing the same trademarked coffee bean with Nespresso.
This agreement represents a significant milestone in the brand’s expansion efforts and reflects a commitment to high-quality coffee excellence. The company is now set to innovate by creating an exciting new line of Nespresso capsules which are currently being sold.
In addition, the company plans to explore various flavor of profiles that will appeal to a diverse range of coffee enthusiasts. These new capsules are also designed to serve the well-known line of Nespresso products offered by Starbucks, demonstrating a strategic collaboration that not only highlights the fertile heritage of coffee production in the region but also aims to enhance the overall coffee experience for consumers around the world with sustainability at the forefront. These capsules will also utilize eco-friendly materials, aligning with efforts of recycling and reducing global waste.
The Weeknd collaborates with coffee giant Nespresso to bring coffee moments and inspired togetherness to his fans
The Weeknd is about to embark on a worldwide tour, a demanding undertaking for any individual. So how does one stay motivated and energised? It’s simple: coffee. But not just any coffee. Nespresso coffee.
In collaboration with the Canadian singer, Swiss coffee brand Nespresso is launching Samara Origins, named for his mother and her unwavering support. A Togetherness Blend for the summer, the speciality coffee launches alongside exclusive accessories and limited edition Vertuo Pop machines.
The collaboration stems from a belief shared by both the coffee giant and the singer: that coffee is more than a drink. It is an experience that brings loved ones together and inspires conversation and creativity – as any person will tell you.
“We are delighted to introduce the collaboration between Nespresso and The Weeknd in Sweden,” says Petra Dahlman, Nordic Marketing Manager at Nespresso. “There is a long tradition of innovation in music and gastronomy here, which makes this partnership particularly meaningful. It unites two creative expressions that are highly valued in this region — taste and artistry — and creates an experience that both inspires and fosters moments of togetherness.”
This is a partnership through which the beauty of everyday coffee rituals is celebrated. It spotlights coffee as a creative catalyst, taking drinkers beyond the cup to inspire art, music, and culture.
“I have a daily coffee ritual that brings me grounding and comfort,” the singer explains of this intention. “At home, it’s a moment for reflection; on tour, it’s a familiar process that offers consistency and calm, a grounding feeling no matter where I am.”
That feeling will extend to The Weeknd’s fans, as Nespresso takes on the role of headline sponsor for his ‘After Hours Til Dawn’ world tour, offering exclusive experiences for fans and coffee lovers at concerts around the globe.
“At Nespresso, we believe that coffee and music have the power to break down barriers, unite people, and spark new connections,” says Leo Aizpuru, CMO at Nespresso. “Samara Origins allows us to blend our passion for exceptional flavour with The Weeknd’s visionary artistry. Launching the Togetherness Blend in Europe alongside his world tour is a unique opportunity to showcase coffee as a catalyst for exploration – bringing together the joy of music and memorable coffee moments.”
As for how The Weeknd takes his coffee? Samara “Black?” Maybe just confused he says. “It gets me going in the morning. Whether hot or over ice, the new Togetherness Blend crafted with Nespresso hits all the right notes.”