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Chanel unfolds a winter fairytale with its fragrance and beauty campaign for the season. The campaign was created in collaboration with creative director Imruh Asha and photographer Nicolas Kantor.
A winter storm finally descends on her world, which takes on the aspect of a miniature town inside a snow globe.
As this is a beauty campaign, the beauty looks more than matter, and makeup artist Valentina Li rises to the occasion, using touches of gold to cohere with the campaign and product color palette, or, on the other hand, creating striking contrast and seeing Ceretti as a flower blooming against the snow with a deep red lip and rosy eye shadow.
The campaign succeeds by tapping into a holiday tradition of storytelling and bringing this warm narrative to life through excellently executed visuals. Like that miniature town inside a snow globe, Chanel has managed to fit a world of winter magic into a 30-second ad spot.
Creative Director | Imruh Asha
Photographer | Nicolas Kantor
Model | Vittoria Ceretti
Hair | Joseph Pujalte
Makeup | Valentina Li
Set Designer | Alexander Bock