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In 2014, Prada Group acquired the shares of Pasticceria Marchesi, Italy’s leading patisserie, and opened two new branches in Milan, in Via Monte Napoleone and Galleria Vittorio Emanuele. Later, he continued his growth process by moving this brand to London. The brand, which has established a close relationship with the gastronomy world with both Pasticceria Marchesi and Prada Caffé, comes up with a brand new initiative. The Italian group, which purchased Caffé Principe, one of the iconic locations of Forte dei Marmi, recently opened its doors after a six-month renovation process.
Famous architect Michele Bönan, who stayed true to the cafe’s original Bertelli designs from the 60s, said: “Many things are new, but it looks like it has always been here.” A vintage atmosphere has been created in the place, which is decorated with special Prada touches. Wanting to make the continuity of the old cafe felt, Bönan chose retro design elements that evoke the furniture of the 50s to create a cafe with palm trees, wooden tables, wicker chairs, and outdoor seats with blue and white cushions.
Caffé Principe’s classic blue color was taken from Prada’s textile archives and the decoration of the cafe was completed with blue and green graphic patterned curtains and wallpapers. Additionally, the waiters’ uniforms were designed by Miuccia Prada.
Led by chef Diego Crosara, director of Marchesi 1824, Caffé Principe offers special selections for the summer with traditional French pastries, candies, appetizers, small sandwiches and Caprese salad. Don’t leave without trying the newly released cheese focaccia, one of the summer classics, at Caffé Principe, which has the same culinary offerings as Marchesi 1824 cafes.