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In front of a packed crowd of attendees, including Serena Williams, Charlize Theron, LeBron James, Omar Sy, and Rosalía, before being hauled out by security. The action is part of PETA’s campaign to urge Louis Vuitton’s parent company LVMH, a sponsor of the Olympic Games, to ban fur and wild-animal skins.
See What Happens:
BREAKING???? PETA activists confront @Pharrell Williams at his Paris party, demanding an end to @LouisVuitton’s use of fur and wild animal skins????
— PETA UK (@PETAUK) July 25, 2024
The world is watching, Pharrell. It’s time to change! #ParisOlympics pic.twitter.com/1IdWaV7dVm
Video of the disruption can be viewed here.
“While Pharrell lives it up at celeb-filled soirées, the vulnerable animals sentenced to die for his ‘fashion’ choices languish in pain and filth on factory farms and at slaughterhouses, where they’ll be hacked to bits or skinned alive,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA is calling on Pharrell to stop being complicit in cruelty and help pull Louis Vuitton out of the dark ages by shunning the antiquated use of animal skins and fur.”
Animals Aren’t Fabric: PETA Disrupts Pharrell Williams’ Party
Moments ago, two PETA supporters interrupted a star-studded Paris Olympics kick-off party to call out host and Louis Vuitton Men’s Creative Director Pharrell Williams for his disgraceful use of wild-animal skins and fur in his collections.
The animal defenders held signs reading, “Pharrell: Stop Killing Animals for Fashion” in front of a packed crowd of attendees, including Serena Williams, Charlize Theron, LeBron James, Omar Sy, and Rosalía, before being hauled out by security.
See What Happened Next:
A PETA Asia investigation into slaughterhouses in Indonesia that supply LVMH shows snakes being inflated with water, bashed with hammers, and cut open with razors while they were likely still conscious. PETA entities have also documented how in the fashion industry, workers hack at crocodiles’ necks and shove metal rods down their spines, chop off conscious lizards’ heads with machetes, and electrically stun ostriches before slitting their throats in full view of their terrified flockmates. Animals raised and killed for fur are confined to filthy, cramped wire cages before they’re electrocuted, bludgeoned, gassed, or even skinned alive.
PETA notes that other major designers – including Mulberry, Victoria Beckham, Chanel, Burberry, Diane von Furstenberg, and Vivienne Westwood – have banned using the skin of reptiles or other wildlife, while nearly all top luxury fashion houses have banned the use of fur.
PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow the group on Facebook, X, TikTok, or Instagram.
