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Stella McCartney’s 95% conscious, 100% cruelty-free collection will be presented to a new regional audience, spotlighting the brand’s pioneering approach to sustainable fashion.
A leader in conscious fashion and material innovation, Stella McCartney will showcase sustainable highlights, including vegan alternatives to ostrich leather in YATAY M (formulated using fungi mycelium and recycled materials), forest-friendly viscose, deadstock fabrics, recycled mesh designed to safely break down at the end of its life, GOTS-certified organic cotton and silk, and recycled nylon, polyester, and cotton. Embroidery includes lead-free crystals, faceted beaded chains, and resin-based vegan pearls, staying true to the brand’s commitment to never use leather, feathers, fur, or skins in any products.
“Stella McCartney’s participation marks a milestone for Riyadh Fashion Week and for Saudi Arabia’s creative evolution. Her commitment to sustainability and innovation reflects the values we are championing as we build a responsible and forward-looking fashion ecosystem,” said Burak Cakmak, CEO of the Fashion Commission. “Presenting her first show in the Middle East here in Riyadh highlights the Kingdom’s emergence as a global platform for purposeful fashion dialogue and cross-cultural exchange.”
This debut marks a defining moment for Stella McCartney and for Riyadh Fashion Week, spotlighting the city’s growing position on the global fashion map and underscoring the cultural and creative exchange between international maisons and Saudi Arabia’s fast-evolving fashion industry.
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