The LOEWE Fall/Winter 2026 Campaign

Julia Garner, Théodore Pellerin and Lil Yachty lead the cast of the new campaign

For its Fall/Winter 2026 collection, LOEWE leaves the urban landscape and heads high into the Alps. The new campaign of the Spanish fashion house was shot at Pointe Helbronner , more than 3,000 meters above sea level, where the precisely shaped silhouettes and intense colors of the collection face the harsh, almost unreal mountain environment.

Behind the lens is Talia Chetrit , whose photos further emphasize the contrast between the fashion collection and the icy landscape. Snow, rocks and fog become a kind of scenography for the pieces in which LOEWE’s current aesthetics are recognized – a combination of pronounced craftsmanship, experimentation with materials and a sculptural approach to form.

The focus is on bright yellow knitted models, soft shearling pieces, voluminous parkas and striking fashion accessories. The new Amazona 180 bag is accompanied by the Storm and Shield models, while the silhouettes adapted to winter conditions appear functional and distinctly fashionable at the same time. It is in this combination of practicality and eccentricity that the campaign finds its character.

The new visual story also represents the continuation of the creative vision of Jack McCollough and Lazar Hernandez , who in the collection place craftsmanship in an equal relationship with contemporary design. Instead of classic fashion scenography, their clothes get a space in which nature takes the main role, which emphasizes its architectural construction and attention to materials.

A special dimension to the campaign is given by the presence of the artist Cosima von Bonin, whose visual language spills over into the special bag capsule. The Amazona 180, Puzzle and Flamenco models have received a new interpretation through animal motifs, floral elements and graphic check patterns, realized in the distinctive LOEWE leather inlay technique.

In front of Talia Chetrit’s lens were LOEWE ambassadors Julia Garner and Théodore Pellerin, along with Lil Yachty, Laïka Blanc-Francard and Beau Gadsdon , as well as Cosima von Bonin . Their presence further emphasizes the character of the campaign, which moves between fashion, art and contemporary culture.

In the end result, the Alps are not just a backdrop. They become an active part of the visual identity of the collection. The coldness of the landscape is contrasted with the warm tones of knits and shearling textures, while the strong forms of clothing emerge almost surreally from the snow. LOEWE thus presents its autumn collection as an exploration of the relationship between man, clothes and nature – in a place where fashion seems almost as if it belongs to another world.