Rosé, Liu Wen And Connor Storrie In The New YSL Campaign

For the FW26 season, Saint Laurent presents a campaign that unites three different faces of contemporary fashion aesthetics in one place: Rosé, Liu Wen and Connor Storrie. The photos, which are signed by Talia Chetrit and creatively directed by Anthony Vaccarello, bring the recognizable vision of the fashion house — sophisticated, sensual and extremely self-confident.

The focus of the campaign is the game of contrasts. Strictly tailored suits meet leather, lace and brocade, while sculptural silhouettes further emphasize the collection’s drama. Everything seems thoughtful, but never overemphasized: Saint Laurent builds its distinctive aesthetic through a balance between precise tailoring and subtle provocation.

Rosé appears in the campaign as one of the most recognizable faces of the new generation that successfully crosses the boundaries between music and fashion. Her collaboration with Saint Laurent has already become part of the brand’s broader relationship with contemporary pop culture, and in the new campaign her appearance naturally fits into the aesthetics of the house.

Liu Wen , one of the most important figures of the world fashion scene, brings a different kind of energy. Its understated elegance provides a contrast to the more pronounced elements of the collection and further highlights the sophistication of Vaccarello’s vision.

There’s also Connor Storrie , who continues to develop his relationship with the house of Saint Laurent after becoming a brand ambassador earlier this year. His presence gives the campaign a more contemporary, youthful tone, without straying from the dark and sophisticated aesthetic the house is known for.

The new campaign follows a short film released earlier this month, in which Storrie and Rosé dance to Milli Vanilli’s “I’m Gonna Miss You.” The dark tailoring, sunglasses and suggestive atmosphere evoke the Saint Laurent archive, but the interpretation is contemporary enough to work beyond nostalgia.

And this is precisely where the strength of the new campaign lies. Anthony Vaccarello does not try to reconstruct the past of Saint Laurent, but adapts its key codes to the present moment. Sexiness, precise tailoring, evening glamor and a certain amount of sass remain in the center, but appear through the faces and sensibilities of the new generation.

In a world where fashion increasingly communicates through attitude, identity and cultural influence, Saint Laurent for FW26 stays true to a simple idea: clothes may attract attention, but it’s the attitude that makes the impression.