Levi’s New Marketing Strategy Will Have Hoping The Consumer on Denim Change

The brand new campaign celebrating 10-year Levi's tagline on a 60-second spot, with DJ Kaytranada in the background. Levi’s is issuing a global casting call, asking to speak more directly to the audience. Kenny Mitchell, Levi’s chief marketing officer said is to get consumers to embrace the idea of “denim dressing,” head to toe. While not losing forward, to push Levi's sight of embracement. For example the ad, which has the Jefferson Airplane soundtrack. They explained it will be difficult to shift them.