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Rihanna has become the new face of J’Adore Dior perfume. The singer replaced Charlize Theron, who was the ambassador of this fragrance for more than 20 years. The first advertising campaign featuring the singer will be released on September 1.
“Being the new face of J’Adore is both an honor and a mission. This fragrance that I have known and loved for so long means so much to women. I look forward to joining this adventure and contributing to it through my world , my history, my roots, and also through my creativity and my understanding of femininity,” the 36-year-old singer commented on her appointment.
In 2004, former creative director of Dior John Galliano invited actress and his muse Charlize Theron to become the new face of the J’Adore fragrance, who replaced model Tiu Kuik. In her 20 years as a fragrance ambassador, Theron has appeared in numerous commercials and campaigns.