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The strong architectural contrasts – the monumental marble rocks and the clean, minimalist silhouettes of the collection – created a mesmerizing scenery, highlighting the brand’s key features: precision cut, sophisticated simplicity and thoughtful evolution of classic pieces.
A quiet revolution of the classic COS wardrobe
This collection brings a subtle but thoughtful reinterpretation of classic pieces , adapted to a contemporary view of luxury and functionality. A trench coat, a leather coat, an impeccably tailored suit – these are all pieces that are already at the core of the COS wardrobe, but this time they are performed through a new game of proportions, volumes and textures. Sculptural silhouettes, delicate draped details and deconstructive tailoring create a balance between structure and softness, strength and fluidity.
As always, the emphasis is on craftsmanship and careful craftsmanship , while the color palette is in line with the COS philosophy – neutral tones, natural beige and gray tones, with some subtle accents that refresh the overall look.
Architectural poetry: a fusion of fashion and space
By placing the show in the iconographic space of the Dionysos quarry, COS created a powerful dialogue between natural monumentality and contemporary simplicity. High walls of white marble provided a dramatic backdrop to the collection, further emphasizing its clean aesthetic and flawless form. The minimalism of the collection and the raw texture of the marble came together in a visual spectacle – simultaneously strong and subtle, grandiose and calm.
Check out the full collection in the gallery below:
The show was supported by numerous celebrities, among them Adrien Brody , the face of the campaign, as well as Gemma Chan, Jodie Turner-Smith, Sharon Stone, Anan Wong, Tipnaree Weerawatnodom, Sang Heon Lee, Somin Jung, Heart Evangelista, Mikah and Miyoshi Ayaka . Their presence further confirmed the global influence and recognition of the brand, whose values combine contemporary luxury, art and architecture.
COS Spring/Summer 2025 represents the evolution of timeless pieces, bringing a thoughtful and sophisticated approach to the modern wardrobe. In conjunction with the architectural setting of the marble quarry in Athens, the collection reaffirmed the brand’s aesthetic – subtle yet strong, minimalistic yet extremely thoughtful.
Sophie Rosemont
Amandine Lhoste
Calin Van Paris